Search Engine Marketing

SEO vs SEM: Take Your Pick:

While SEO focuses on getting you a free spot on Google’s rankings through proper keyword research and optimization strategy, SEM involves money. You do not have to just one of these for your business. Here at InnoTechSol, we aim to combine SEO and SEM to give you an unbeatable marketing strategy for your business. SEO keeps your organic reach going strong while SEM gives you an edge over the competition as it aids in driving conversions instantly.

Selecting The SEM Platform:

The most popular platforms for search engine marketing are Bing and Google Ads. This is where you will get most of the audience to follow your business. Before selecting a platform, you have to choose the audience’s age bracket and the source through which they get information. For example, if you are selling running shoes, you have to research where people are searching for running shoes, and this is where your SEM strategy should be focused on.

Start Slow Yet Gradually:

At InnoTechSol, we plan your SEM strategy by keeping the desired results in mind. Basically, we start with three to five campaigns and analyze the results from them to form newer campaigns. It is not always wise to start too many campaigns at once, as you are bound to get stuck in the mechanics of it all.

You do not only have to use basic marketing tactics as everyone is using them. Your aim should be to expand the scope of your marketing and include mobile search, general, domaining, and behavioral targeting.

Track Your Leads:

It is a false belief that the click-through-rate determines the success of your search engine marketing. This is not always true as a lot goes into your success than this. As an SEM Agency, we track the success rate after implementing SEM strategies for our clients. While the clicks tell you how many people clicked on the ad, they do not tell you how many of those clicks resulted in orders, phone calls, or sales leads. By tracking your SEM, you can determine how successful the campaign is.

Make Your Ads Unique:

There are so many companies out there that are doing exactly the same thing as you. They may be making the same product or providing the same service as you. You wish to stand out, but how? That is where we come in and make your Ads unique. When your ad is displayed along with five other ads on the search results page, the searcher must click on your ad. To make this happen; you have to set your ads apart from all others so that they attract the visitor’s attention.

In order to distinguish your company from all others, you have to mention something exciting and unique about your company that others do not have. For example, are you offering same-day delivery? Do you have a sale or promotion going on? As a service, are you giving free quotes and consultations? These are the things that will make your company attractive to the customers. InnoTechSol is a search engine marketing agency that helps you in making your ad stand out from the rest.

To bring more attention to your ads, you can also use Ad Extensions. The best part is that you do not have to pay extra money for this, but you do get to display some extra information about your company. For example, your Ad extensions could include your contact information or something similar. With this extra information, the likelihood of the people clicking on your ads increases. Moreover, if you are taking more place on the search results page, you will be more prominent to the searcher. We do extensions just right: it is important to ensure that the ad extensions contain sufficient information, but you should not go overboard as this might cause customer disengagement.

Negative Keywords Are The Way To Go:

It might come as a surprise to you that negative keywords are also a thing. By using negative keywords, you prevent the appearance of your ad as a result of searches that are not relevant to your business. For example, if you are selling computer chips, your keyword could be confused with potato chips too. In situations like this, negative keywords ensure that your keywords only appear in front of users that are more likely to click on the ad. Local Search Engine Marketing done using positive and negative keywords is the way forward for your business.

InnoTechSol, as a search engine marketing company, aims to move forward by using paid advertisements in the right way. Simply putting your ad on Google is not going to get your customers. It takes diligent keyword research, use of negative keywords, constant tracking, period analysis, and attractive landing pages to get a loyal customer base for your company. Only with all these factors together can you become a huge name in your field and convert visitors into sales leads consistently.